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Bree was on Primeur’s stand in Hall 8 to help promote the new collection and catch up with her friends and colleagues in the home and gift industry. With many retailers already stocking Bree’s distinctive wall art and incredibly successful licensed gift collections, the doormats help to create a seamless look throughout the home, from the moment you set foot inside. 

Bree commented: “I am absolutely thrilled to be working with Primeur. I’ve known them for a long time – almost 30 years now – and they’re such lovely people and a joy to work with. It’s also lovely to be here at the forefront of the launch at Spring Fair and the response has been fantastic. There’s nothing like this in the market and people have loved it. The designs make you smile when you come to the door!” 

The idea for the collection began to take shape in Summer 2023, when Bree and Primeur Managing Director, Jenny Douthwaite, decided to form a winning partnership. Whilst she describes this as a perfect match, Bree highlights the care taken in refining the product by meticulously selecting colours from her extensive palette for printing onto doormats. 

“It was very important for the work to be recognisably mine”, Bree continued saying, “right down to my signature ‘splats’ which give the artworks vibrancy and movement. We also needed to choose designs that are appropriate to this product category. The ducks wearing wellingtons were an obvious choice, as were my highland cows, which are always so popular”. 

Perhaps most fitting of all is the Nice to See Ewe design featuring a sheep and collie dog, perfect for making guests feel welcome and bringing that happy smile to their faces as soon as they arrive at the door. 

Bree Merryn artwork portal 

The digitally printed Luxury Collection of 50 x 75cm washable doormats includes two additional characters, Blair the highland cow and the ‘We are not Amoosed’ party of cows. The supersoft mats have a heavier pile for enhanced comfort under foot, making them perfect housewarming gifts.

Also with muddy boots in mind are six hard-wearing Coir Mats featuring stencilled designs and alternative animal friends that include Oswald the barn owl and Ralph the robin alongside some of the more familiar faces. A true market innovation, these fabulous images bring wonderful vibrancy to the humble doormat.

The collection is completed with a set of six Portrait Rubber Barrier doormats. Hardwearing with a short-cropped pile, they offer an excellent surface that shows off Bree’s artwork to great effect. 

Jenny Douthwaite comments: “We couldn’t be more pleased about our first foray into licensing with this Bree Merryn collection. It is totally unique in this market and brings something really special to what is traditionally seen as quite a utilitarian product category. It has been a true delight working with Bree, whose fabulous wildlife art is incredibly popular with the British public. Retailers who saw us at Spring Fair loved this new collection and I’m looking forward to showcasing it again at the Garden Press Event.” 

Get in touc. 

To find out more about Primeur please get in touch with the team at 01274 518800 or visit www.primeur.co.uk

The Garden Press Event will take place on 20th February at the Business Design Centre in Islington. If you are a journalist who would like to attend, email Kimberley Hornby: kimberley@hornbygeorgepr.com.