Welcome to the Primeur Media Centre

As one of the best-loved and most sustainable suppliers in the industry gets ready to rumble at Glee 2024, we look at five of the key reasons why you should make Primeur’s stand (8D40-E41) one of your first stops at the show.

British family business, Primeur, made its Spring Fair debut earlier this month. With six million units sold annually and 55 years of heritage in the market, Primeur’s doormats were already on solid ground when they entered the UK’s premier retail trade exhibition on 4th-7th February at the NEC. From destination garden centres and department stores to mail order giants and high street retailers, Primeur reaches all around the nation in this hero product category. Spring Fair’s army of independent retailers were inspired to see how stylishly innovative this essential home accessory can be as one of Britain’s most popular wildlife artist’s, Bree Merryn, appeared on Primeur’s stand in support of their new licensed collection featuring her much-loved artworks. The brand-new collection of doormats, featuring 18 individual designs, are produced under license from Bree Merryn, one of Britain’s most popular wildlife artists. Bree was on Primeur’s stand in Hall 8 to help promote the new collection and catch up with her friends and colleagues in the home and gift industry. With many retailers already stocking Bree’s distinctive wall art and incredibly successful licensed gift collections, the doormats help to create a seamless look throughout the home, from the moment you set foot inside. A total of 18 Bree Merryn artworks have been used in the initial launch for Primeur, across a range of qualities and price points, and price points, with more already in the pipeline for future line extensions. Bree will join Primeur at the Garden Press Event on 20th February.

Primeur is delighted to participate in this year's Garden Press Event, with a curated selection of robust yet lightweight eco-friendly planters created from recycled rubber tyres, plus design-led doormats and BBQ Mats. Visit our stand for more information or browse our media centre for details on our wider product range.

Primeur’s recycled rubber BBQ Mats offer unparalleled protection for all outdoor flooring – from tiled patios to wooden decking – providing a barrier between heavy equipment and the floor. Fat, grease and sauces can be easily cleaned off the impervious rubber surface, keeping the floor underneath pristine. Equally, the flexible nature of rubber reduces damage to any treasured BBQ tools that are accidentally dropped during the cooking process. With its 80x120cm footprint, the Eco Trend BBQ mat is large enough to accommodate most grills on the market and capture any stray spills and splatters along the way. Manufactured from recycled rubber tyres, this robust mat is tough enough to withstand extreme weather conditions, so it won’t have to be brought in when the heavens open or Jack Frost pays a visit. The epitome of low maintenance, the Eco Trend BBQ Mat – like all of Primeur’s recycled rubber products – is resistant to stain, mould and mildew. It is also non-toxic, making it safe for use around children, pets and plants. Built to last, the non-slip and virtually indestructible Eco Trend BBQ Mat (RRP £29.99) is a solid investment for keen barbecuers and will do its job for years to come.

Primeur’s Eco-way stepping-stone collection (RRP £12.99) paves the way in wet or dry weather alike. With lawns and pathways still waterlogged from the rain, the stepping stones are the best solution to creating non-slip pathways and appeal to environmentally conscious consumers. Whilst being a safe alternative to traditional materials providing a softer surface in the events of trips, slips or falls- making them perfect for gardens with children. Not only are the recycled rubber stepping stones virtually indestructible - unlike their easily smashed stone counterparts - but they are also incredibly durable too and provide a decorative solution to a garden that needs a boost, tapping into the current trend for low-maintenance gardening.

If we experience a dry and exceptionally hot summer, water rationing may become a reality, and this is where self-watering planters are a game changer. Container plants are most at risk from drying out rapidly during dry spells, so Primeur’s Tierra Verde planters (RRP from £18.99) are revolutionary in the marketplace and it’s easy to see why. Lightweight, and unbreakable with all-weather durability, the sleek self-watering planters come in black/slate and steel grey, creating an elegant and clean silhouette when placed indoors or outside. Plant-safe and toxin-free, Tierra Verde planters come in all shapes and sizes with a self-watering base that has been designed to collect excess water, preventing wastage due to run-off, and providing a handy moisture resource that can water the plant when required. GYO With reports about fruit and vegetable shortages in the UK due to intemperate climate conditions and the current cost of living crisis, you can save money and beat the supermarket rations by growing your own at home. Primeur's recycled rubber self-watering planters are the perfect way to grow your own at home.

Primeur offers eco-friendly garden products made from recycled materials which provide great potential to create positive change with sustainable garden ideas and can be used by anyone with a green thumb or not. When planning a vegetable bed or allotment, Primeur’s EZ Border (RRP from £14.99) collection has won a prestigious Garden Landscaping Award. With popular colours and styles in scallops and brick effect, this lightweight alternative to heavy concrete edging means you can add shape and character to your garden or allotment quickly and easily. Ideal for those new to gardeners, the EZ borders can enhance the shape, length, and curve of garden beds, vegetable patches, or pathways without specialist tools due to their uniquely flexible nature. Primeur, a pioneer of eco-conscious products made from recycled rubber tyres, is sure to delight both new and experienced gardeners with its recycled products that are both stylish, accessible, and kind to the planet. This unique material not only diverts old tyres from landfill where they take upwards of 80 years to decompose, but it also offers an abundance of user benefits: • Virtually indestructible – meaning fewer breakages in transit or in-store thanks to clumsy customers and weather extremes • Will not rot, fade or crack no matter how high or low the temperature gets • Mildew and mould resistant • Lightweight means it can be easily relocated around the home, garden, or instore • Plant-safe and harmful toxin free • Easy installation • Flexible design helping borders fit the curves of beds and borders • Softer on knees and